Every year, the United Nations marks World Tourism Day on September 27 and while there have been numerous protests against over-tourism recently, UN Secretary-General António Guterres’s message for this year’s anniversary is how much tourism brings people together.

“As we celebrate tourism, let us travel responsibly, build bridges, and promote mutual respect among cultures and nations,” said Guterres who added that there is a profound connection between tourism and peace.

“Tourism broadens horizons. Every traveller can be an ambassador, engaging respectfully with local populations, recognizing our diversity and shared humanity, and the values that unite us all.”

As travel returns to pre-pandemic levels, here are the world’s most visited countries, according to the UN’s World Tourism Barometer, with statistics for 2023, and the attractions that make them famous:

1. France (100 million visitors)

As the world’s premier tourist destination, France continues to enchant visitors with its romantic capital, Paris, home to the iconic Eiffel Tower and Louvre Museum. It definitely got a boost in numbers with this year’s Olympics so expect it to remain on the top of the list. The picturesque vineyards of Bordeaux, the lavender fields of Provence and the glamorous French Riviera are just a few of the attractions that draw millions to France every year.

2. Spain (85.2 million visitors)

Spain offers a diverse palette of experiences, from the sun-soaked beaches of Costa del Sol to the historic streets of Barcelona’s Gothic Quarter. Don’t miss the architectural wonders of Antoni Gaudí, including the Sagrada Familia, or the vibrant festivities like La Tomatina. Spain’s cultural heritage, combined with its culinary delights, makes it a hot favourite among travellers, perhaps to the dismay of some locals who have staged overtourism protests in the country.

3. United States (66.5 million visitors)

The United States boasts an array of natural and man-made wonders, ranging from the skyscrapers of New York City to the natural grandeur of the Grand Canyon. Theme parks like Walt Disney World and cultural landmarks like the Smithsonian Museums offer something for every traveller. The melting pot of cultures is evident in the country’s diverse regional food, music and art scenes.

4. Italy (57.2 million visitors)

Italy is a country of immense cultural wealth, with its ancient Roman ruins like the Colosseum, the art-filled cities of Florence and Venice, and the rolling hills of Tuscany making it a magnet for tourists. Italian cuisine and fashion are world-renowned, making Italy a top destination for those seeking a taste of la dolce vita.

5. Turkey (55.2 million visitors)

Straddling two continents, Turkey is a fascinating blend of East and West. Istanbul’s historic Sultanahmet district, the fairy chimneys of Cappadocia, and the ancient ruins of Ephesus are must-visit sites. Turkish cuisine, with its rich flavors and traditional coffee, adds to the allure of this vibrant country.

6. Mexico (42.2 million visitors)

Mexico’s rich history is on full display at the ancient Mayan ruins of Chichen Itza and the bustling streets of Mexico City. The stunning beaches of Cancun and cultural festivals like Día de Muertos offer a glimpse into Mexico’s vibrant traditions and warm hospitality. If it could clean up some of the areas that have long been plagued by drug criminals, it could be even higher on this list.

7. United Kingdom (37.2 million visitors)

The United Kingdom is steeped in history, from the medieval castles of Scotland to the historic universities of Oxford and Cambridge. London’s mix of modernity and tradition, with landmarks like Big Ben and the Tower of London, makes it a must-visit city. The UK’s literary heritage and pub culture are also key attractions.

8. Germany (34.8 million visitors)

Germany is known for its engineering marvels and historical significance. The Berlin Wall, Neuschwanstein Castle and the Oktoberfest celebration in Munich are just a few highlights. Germany’s picturesque countryside, along with its contributions to classical music and philosophy, offer a rich travel experience.

9. Greece (32.7 million visitors)

Greece is the cradle of Western civilization, with ancient sites like the Acropolis and Delphi. The idyllic Greek islands, with their white-washed buildings and crystal-clear waters, are perfect for relaxation. Greek mythology and Mediterranean cuisine continue to draw visitors to this sun-kissed country.

10. Austria (30.9 million visitors

Austria is synonymous with alpine beauty, classical music and baroque architecture. Vienna’s elegant coffee houses and Salzburg’s historic Old Town are imbued with the spirit of Mozart and Strauss. The Austrian Alps provide a stunning backdrop for skiing, hiking, and exploring the great outdoors.